Podcast

Reversing Climate Change

Focused on people & organizations coming together to reverse climate change

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Do you wish your career was a little more gratifying? That it gave you the chance to work on something you really care about? You don't need a science or engineering background to pursue a career in climate solutions. In fact, a variety of skill sets translate to climate work. So, how do you get into the carbon removal space? Where can you go for resources and networking opportunities? On this edition of the *Reversing Climate Change *CDR Happy Hour, Nori Meme Lab colleagues Asa Kamer and Siobhan Montoya Lavendar discuss their journey to a career in carbon removal, describing the college and early work experiences that inspired their work in the climate space. Siobhan and Asa share the top resources for people interested in carbon removal and encourage us to check out the *AirMiners* community and *OpenAir Collective* for networking and volunteer opportunities. Listen in for insight on who to follow for job openings in climate solutions and learn how to go about pursuing a career in the rapidly changing field of carbon removal. *Connect with Nori* *Purchase Nori Carbon Removals* *Nori's website* *Nori on Twitter* *Join Nori's Discord to hang out with other fans of the podcast and Nori* *Check out our other podcast, **Carbon Removal Newsroom* *Resources* *Thanks a Ton* *Pitzer College* *Cecil the Sagehen* *California Wilderness Coalition* *Pitzer College Ontario Program* *Free Solo* *AirMiners* *AirMiners Boot Up* *Work on Climate* *Terra.do* *OpenAir Collective* *OpenAir’s CDR YouTube Channel* *Inflation Reduction Act* *Na’im Merchant on Twitter* *Na’im Merchant’s Blog Carbon Curve* *Climatebase* *Siobhan Montoya Lavendar on TikTok* *Heidi Lim on TikTok* *Carbon Removal Memes on Twitter* *Carbon Removal Memes on Instagram* --- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support

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On August 16, 2022, the *Inflation Reduction Act* was signed into law. Whatever you might think about, this legislation is certainly the biggest step forward in climate action in our lifetimes. But that’s not the only thing we have to talk about in the Nori Carbon Removal Meme Lab this week! On this episode of *Reversing Climate Change*, Ross sits down with fellow memeologists, Siobhan Montoya Lavender and Asa Kamer, to revel in having our Lion King Meme featured on *Zeke Hausfather’s Twitter response* to a *New York Times* opinion piece against carbon capture and storage or CCS. Ross, Siobhan, and Asa also discuss why academics in the carbon removal space have a growing bias toward high durability and high permanence, yet capital is flowing into natural climate solutions. Listen in to understand the challenges around ton-year carbon accounting and learn about public reaction to the Inflation Reduction Act and how it finances clean energy. *Connect with Nori* *Purchase Nori Carbon Removals* *Nori's website* *Nori on Twitter* *Join Nori's Discord to hang out with other fans of the podcast and Nori* *Check out our other podcast, **Carbon Removal Newsroom* *Resources* *Carbon Removal Memes on Twitter* *Carbon Removal Memes on Instagram* *‘Every Dollar Spent on This Climate Technology Is a Waste’ in **The New York Times* *Zeke Hausfather’s Twitter Thread* *Jason Hochman on Reversing Climate Change S3EP20* *John Daly Smoking Next to Tiger Woods Meme Template* *Inflation Reduction Act* *Dr. Julio Friedmann on Reversing Climate Change EP016* *The Road to Ten Gigatons* *NCX* *Ton-Year Accounting on Carbon Removal Newsroom* --- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support

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For climate startups to find customers, attract talent, and secure funding, they need to communicate their value effectively. But how do you deliver content that explains complex ideas in an accessible way? How do you synthesize information to appeal to a variety of audiences? Nick Van Osdol is a writer on the Nori team, the creator of the *Keep Cool** newsletter*, and host of *The Keep Cool Show*, a podcast that gives promising climate tech startups an opportunity to pitch investors. On this episode of *Reversing Climate Change*, Nick joins Ross to explain why communications is an undervalued sector within the climate space and discuss his work on the forthcoming updated version of the Nori white paper. Nick shares his interest in how the Inflation Reduction Act’s $370B for climate action will be deployed and describes the challenge of scaling supply to accommodate Advanced Market Commitments to buy carbon credits. Listen in for Nick’s take on pragmatism versus idealism in the climate space and learn how a talented content creator thinks about the geopolitical implications of scaling renewable energy. *Connect with Nori* *Purchase Nori Carbon Removals* *Nori's website* *Nori on Twitter* *Join Nori's Discord to hang out with other fans of the podcast and Nori* *Check out our other podcast, **Carbon Removal Newsroom* *Resources* *Keep Cool Newsletter* *The Keep Cool Show* *Nick on Twitter* *Nori Whitepaper* (this is the old version but we will update with the new version when it is published) *The Network State** by Balaji Srinivasan* *Head of Brand Marketing Opening at Nori* *Pique Action* *Sullivan’s Travels* *Inflation Reduction Act* *Watershed* *Climatebase* *Evan Hynes on Reversing Climate Change* *Stanford 100% Renewables Study* *The End of the World Is Just the Beginning** by Peter Zeihan* --- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support

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How do you create original content in the carbon removal space? In its podcast content, the Nori creative team looks for unique voices, encouraging guests on *Reversing Climate Change* and *Carbon Removal Newsroom* to explore nuance. As for their *carbon removal memes*, the writers are currently mining the movies they watch with their kids and popular online satirical humor (think *The Onion* and *Reductress*) for ideas. On this bonus episode of *Reversing Climate Change*, Ross sits down with his colleagues in the Nori Meme Lab, Siobhan Montoya Lavender and Asa Kamer, to discuss why ascribing agency to CO2 is funny and describe how they look for meme potential in cinema—not to be confused with Krysten Sinema, though they have insight on her too. Ross, Siobhan, and Asa offer stories of celebrity sightings and consider who qualifies as a ‘climate celeb,’ sharing examples of the academics and podcast guests they’re guilty of gushing over. Listen in to understand how we showcase productive disagreement in both Nori podcasts and get in on the Meme Lab team’s latest ideas for carbon removal meme threads, including *ClickHole*-style headlines and recaptioning existing satirical content. *Connect with Nori* *Purchase Nori Carbon Removals* *Nori's website* *Nori on Twitter* *Join Nori's Discord to hang out with other fans of the podcast and Nori* *Check out our other podcast, **Carbon Removal Newsroom* *Resources* *Carbon Removal Memes for Climate Restorative Teens on Twitter* *Carbon Removal Memes on Instagram* *Nathan For You Meme* *An Inconvenient Truth* *Air Miners* *Founder’s Summit* *Dennis Baldocci on ResearchGate* *Elizabeth Kolbert on Reversing Climate Change S2EP50* *Mark Bittman on Reversing Climate Change S2EP69* *David Ho on Carbon Removal Newsroom S3EP41* *Holly Buck* *Chris Barnard* *The Onion* *ClickHole* *Stubborn Little Leisure Lords on ClickHole* *Let’s Rank the Religions on ClickHole* *The Needling* *Reductress Meme* --- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support

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Direct air capture (DAC) is growing in popularity around the world, and it is an important tool for reducing CO2 in the atmosphere. But 30% of all the carbon dioxide we’ve emitted to date is stored in the ocean. So, what can we do to sequester CO2 from ocean water? Is the technology similar to that of direct air capture? How does the process work? Steve Oldham is former CEO of DAC pioneer Carbon Engineering and current CEO of Captura, a startup working to capture carbon dioxide from our oceans at scale. On this episode of *Reversing Climate Change*, Steve joins Ross and cohost Radhika Moolgavkar, Head of Supply and Methodology at Nori, to explain what he believes may make direct ocean capture cheaper and easier than DAC. Steve discusses how the natural equilibrium between the ocean and the atmosphere provides an opportunity for carbon removal and describes how his team evaluates candidate sites with a focus on existing oil and gas infrastructure. Listen in for Steve’s insight on the greatest challenges facing carbon dioxide removal (CDR) and learn how Captura’s signature electrodialysis process captures CO2 while attempting to avoid disrupting the ocean. *Connect with Nori* Purchase Nori Carbon Removals Nori's website Nori on Twitter Check out our other podcast, *Carbon Removal Newsroom* *Resources* Captura Carbon Engineering IPCC Infrastructure Investment and Jobs Act Inflation Reduction Act 45Q Tax Credit California’s Low Carbon Fuel Standard Frontier’s Carbon Removal Initiative Henry’s Law Captura’s XPRIZE Net-Zero Emissions Procurement by 2050 Energy Earthshots Initiative CE’s Partnership with Occidental --- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support

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Most carbon removal content is highly technical and very serious. But it doesn’t have to be. So, what would it look like to produce carbon removal content that is a little looser? A little less informational? A little more appealing to a lay audience? And a little more fun? On this bonus episode of *Reversing Climate Change*, Ross sits down with fellow memeologist and *Thanks a Ton* Cofounder Siobhan Montoya Lavender to have an informal conversation that infuses some fun in the carbon removal community. Ross and Siobhan discuss how they think about choosing between science and funny in the context of a meme and describe the value in producing content that is less utilitarian and more accessible to the general population. Listen in for the story of Ross’ harrowing experience with a group of very aggressive crows and enjoy 30 minutes of lighthearted carbon removal content! *Connect with Nori* *Purchase Nori Carbon Removals* *Nori's website* *Nori on Twitter* *Join Nori's Discord to hang out with other fans of the podcast and Nori* *Check out our other podcast, **Carbon Removal Newsroom* *Resources* *Thanks a Ton* *‘Moisture Swing Sorbent for Carbon Dioxide Capture from Ambient Air’ in **Environmental Science & Technology* *Carbon Removal Memes for Climate Restorative Teens on Twitter* *Carbon Removal Memes on Instagram* *IPCC Reports* *Air Miners* *Na’im Merchant* *The Carbon Curve Podcast* *Migratory Bird Treaty Act* --- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support

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The direct air capture industry is attempting to recreate the oil and gas sector in reverse—at a highly accelerated rate. And those of us in the space have a tremendous opportunity to build something truly impactful. But how do we educate the general public around the carbon removal technologies at our disposal? Can a well-crafted meme help people understand the benefits of direct air capture? Jason Hochman is Cofounder and Senior Director of the recently launched *Direct Air Capture Coalition*, a global nonprofit working to educate, engage, and mobilize society around the deployment of DAC technology at the pace and scale the climate crisis requires. He also happens to be an accomplished mememaker in the carbon removal space. On this episode of *Reversing Climate Change*, Jason joins Ross and cohost Siobhan Montoya Lavender to do a live meme workshop, sharing his approach to writing DAC-themed memes for popular *Simpsons* and Sith Kermit templates. Jason discusses the early growth of the Direct Air Capture Coalition, describing how it seeks to serve as an educational resource and platform for collaboration among its 44 member organizations. Listen in to understand the biggest problems facing the mass adoption of direct air capture and learn how Jason is addressing pushback on DAC with resources like the *DAC Report Library* as well as his *CDR 101 meme thread* . *Connect with Nori* *Purchase Nori Carbon Removals* *Nori's website* *Nori on Twitter* *Join Nori's Discord to hang out with other fans of the podcast and Nori* *Check out our other podcast, **Carbon Removal Newsroom* *Resources* *Direct Air Capture Coalition* *DAC FAQ* *DAC Report Library* *DAC Company Directory* *Jason on Twitter* *Jason’s CDR 101 Meme Thread* *Carbon Removal Memes for Climate Restorative Teens on Twitter* *Carbon Removal Memes on Instagram* *Carbon Removal Memes on Reversing Climate Change S3EP18* *Thanks a Ton* *Air Miners* *OpenAir Collective* *Groundskeeper Willie -- Damn Scots* *The Four Corners Coalition* *Carbon180* *Clean Air Task Force* *Rocky Mountain Institute* *Climeworks* --- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support

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As a consumer who cares about climate change, you may be shopping for organic, local, or even regenerative food products. But does your support of sustainable agriculture extend to wine? How does a winemaker earn the certified sustainable distinction? And what does sustainable viticulture look like? Steve Lohr is President and CEO of *J. Lohr Vineyards and Wines*, a winemaking operation with vineyards in Monterey County, Paso Robles, and Napa Valley, California. J. Lohr is dedicated to sustainability and the environment, and Steve’s team earned the 2020 Green Medal Leader Award from the California Sustainable Winegrowing Alliance. On this episode of *Reversing Climate Change*, Steve joins Ross to discuss J. Lohr’s sustainability practices, describing how an operation of scale can make large investments in sustainable practices in an attempt to move the needle, and why Steve believes in sustainability at any size of business. How much of a business attempting sustainability is cost-saving and how much is brand value? Listen in for insight on how installing a solar tracking array reduced J. Lohr’s electric bill by an order of magnitude and get Steve’s advice on how to get started with drinking sustainable wines. *Connect with Nori* *Purchase Nori Carbon Removals* *Nori's website* *Nori on Twitter* *Join Nori's Discord to hang out with other fans of the podcast and Nori* *Check out our other podcast, **Carbon Removal Newsroom* *Resources* *J. Lohr Vineyards & Wines* *J. Lohr’s Sustainability Initiatives* *J. Lohr on Twitter* *J. Lohr on Instagram* *Paul Wagner on Reversing Climate Change S3EP10* *Other Homes and Garbage: Designs for Self-Sufficient Living **by Jim Leckle, Gill Masters, Harry Whitehouse and Lily Young* *California Sustainable Winegrowing Alliance* *Vineyard Team* *LODI RULES* *Napa Green* *LIVE* *J. Lohr’s Certified Sustainable Merlot* --- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support

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Here at Nori, we take climate change very seriously. But we don’t want to take ourselves too seriously. So, we developed the Memelab as a way to engage with other carbon removal enthusiasts and introduce a new audience the idea of removing CO2 from the atmosphere—with humor. Asa Kamer is Producer of the *Carbon Removal Newsroom* podcast. Siobhan Montoya Lavendar is Cofounder at *Thanks a Ton*. And they are both part of the writing team for *Carbon Removal Memes for Climate Restorative Teens*. On this episode of *Reversing Climate Change*, Asa and Siobhan join Ross to share the origin of Nori’s Carbon Removal Memelab and explain why it’s so challenging to identify what makes a successful meme. Asa, Siobhan, and Ross describe the important role comedy can play in reversing climate change, discussing why self-deprecating humor works better than being mean, and how they iterate on a joke to be funny without being offensive. Listen in for insight around why it's fun to riff on common objections to carbon removal and learn how to engage with our memes on your social media platform of choice. *Connect with Nori* *Purchase Nori Carbon Removals* *Nori's website* *Nori on Twitter* *Check out our other podcast, **Carbon Removal Newsroom* *Resources* *@CO2RemovalMemes on Twitter* *Carbon Removal Memes on Instagram* *Air Miners* *Thanks a Ton* *Lower Carbon* *Carbon Removal Academy* *Trailer Park Boys Meme* *Bugs Bunny Meme* *All About Me! b**y Mel Brooks* *Jewish Comedy: A Serious History** by Jeremy Dauber* *Mean Girls Meme* *Dr. Julio Friedmann on Reversing Climate Change EP016* *Jane Flegal on Reversing Climate Change EP005* *Titanic Meme* *Mark Jacobson* *The Office BFFs** by Jenna Fischer and Angela Kinsey* *YouTube Dominos Meme* --- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support

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"We humans are just specks of dust on a slightly bigger speck of dust in the immeasurable vastness of space. We can't cause stars to explode, we don't set the wheels of galaxies spinning, and it is not we who span the vault of heaven above us. But we can marvel at the universe and ask questions about it. We can have faith, hope, and love in this world-and this makes us stardust of a very special kind." —Dr. Heino Falcke We tend to think that science and spirituality are mutually exclusive. But for *Dr. Heino Falcke*, a belief in something bigger complements his understanding of the universe. Dr. Falcke is a Professor of Astroparticle Physics and Radio Astronomy at Radboud University. He is also the author of *Light in the Darkness: Black Holes, the Universe, and Us**.* On this episode of *Reversing Climate Change*, Dr. Falcke joins Ross and cohost and Nori advisor David Addison to discuss the origin of carbon molecules and describe what drew him to the study of black holes. Dr. Falcke explains how he captured the first photograph of a black hole through the *Event Horizon Telescope* project, sharing what he learned from collaborating with 350 other astrophysicists on EHT and how we might apply those learnings to other global challenges like climate change. Listen in to understand why the complex systems of the universe are inherently unpredictable and learn how Dr. Falcke bridges the gap between the scientific and the spiritual world. *Resources* *Light in the Darkness: Black Holes, the Universe, and Us by Heino Falcke* *Dr. Falcke on Twitter* *Dr. Falcke on Instagram* *Dr. Falcke on Facebook* *Dr. Falcke’s Website* *David Grinspoon* *Reinhard Genzel* *‘Viewing the Shadow of the Black Hole at the Galactic Center’ in **The Astrophysical Journal* *Press Conference Introducing the First Image of the Black Hole* *‘First Image of a Black Hole Gets a Polarizing Update That Sheds Light on Magnetic Fields’ on Space.com* *Peter Brannen on Reversing Climate Change EP087* *Event Horizon Telescope Project* *Johannes Kepler* *Sir Isaac Newton* *Contact* *Contact: A Novel **by Carl Sagan* --- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support

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