Here at Nori, we take climate change very seriously. But we don’t want to take ourselves too seriously.
So, we developed the Memelab as a way to engage with other carbon removal enthusiasts and introduce a new audience the idea of removing CO2 from the atmosphere—with humor.
Asa Kamer is Producer of the Carbon Removal Newsroom podcast. Siobhan Montoya Lavendar is Cofounder at Thanks a Ton. And they are both part of the writing team for Carbon Removal Memes for Climate Restorative Teens.
On this episode of Reversing Climate Change, Asa and Siobhan join Ross to share the origin of Nori’s Carbon Removal Memelab and explain why it’s so challenging to identify what makes a successful meme.
Asa, Siobhan, and Ross describe the important role comedy can play in reversing climate change, discussing why self-deprecating humor works better than being mean, and how they iterate on a joke to be funny without being offensive.
Listen in for insight around why it's fun to riff on common objections to carbon removal and learn how to engage with our memes on your social media platform of choice.
Connect with Nori
Check out our other podcast, Carbon Removal Newsroom
Resources
Carbon Removal Memes on Instagram
Jewish Comedy: A Serious History by Jeremy Dauber
Dr. Julio Friedmann on Reversing Climate Change EP016
Jane Flegal on Reversing Climate Change EP005
The Office BFFs by Jenna Fischer and Angela Kinsey
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