With a problem as monumental as the climate crisis, we have a tendency toward proportionality bias. We often believe that the issue has a single cause and can only be solved with a few large-scale solutions.
But in the case of climate change, a diversity of solutions may be faster and more effective than putting all our eggs in a few big baskets.
And that’s why Todd Myers focuses on what individuals can do to solve climate change—while the politicians slug it out over broad policy measures.
Todd serves as Environmental Director at the Washington Policy Center. He is also the author of the new book, Time to Think Small: How Nimble Environmental Technologies Can Solve the Planet’s Biggest Problems.
On this episode of the Reversing Climate Change podcast, Todd joins Ross to explore how individual efforts can fill in the gaps left behind by government policies and explain how climate change differs from pollution in the 1970’s.
Todd discusses the data collected by citizen science apps like iNaturalist or eBird and describes how we can use both moral suasion and financial incentives to promote climate solutions.
Listen in for Todd’s insight on striking the right balance between private sector and government climate initiatives and learn how a business in the carbon removal space might identify the right scale for its unique solution.
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Resources
Todd Myers on Reversing Climate Change EP052
Puget Sound Salmon Recovery Council
Dr. Bryan Caplan on Reversing Climate Change S2EP2
‘The Problem of Social Cost’ by RH Coase
GridWatch: Using Cell Sensors to Detect Power Outages
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