John Elkington is an internationally recognized authority on corporate responsibility and sustainable development, bestselling author, and serial entrepreneur. He currently serves as Chief Pollinator at Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship, and innovation movements. Today, John joins Ross and Paul to discuss his most recent book, Green Swans: The Coming Boom in Regenerative Capitalism.--- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/messageSupport this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support